2024
Bradford Prairie
Branding and Packaging
Logo, Beverage Label, Branding
Premium, Traditional, Authentic
Bulasa embodies the essence of Filipino culture with a refined, modern touch. This beverage brings the unique flavors of the islands to the masses. The name, meaning "bubble water," speaks to the purity and effervescence of the drink. The fruit pairings are carefully chosen to highlight the depth and richness of Filipino flavors, creating an elevated drinking experience that feels both nostalgic and refreshing.
Bulasa branding follows a minimal yet culturally expressive design. The typography is clean and elegant, reflecting the premium nature of the beverage. The color palette is inspired by natural fruit tones, bringing vibrancy without overwhelming the sleek aesthetic. The Filipino weaving pattern on the cap serves as a nod to craftsmanship and tradition, ensuring that every detail—down to the smallest elements—feels intentional. The balance of tradition and modernity in the design reflects Bulasa’s identity: a high-end soda water rooted in Filipino heritage.
Copyright 2024
